I’m a strategist and storyteller with roots in journalism, PR, social media, content, culture and design thinking. I’m also a mom (dog and human), a weekend foodie and a wannabe interior designer. I am inspired by work that’s driven by purpose, because we can do better for each other in our world today.

Strategic communications (Masters Degree)
Change management
Storytelling for impact
Internal communications
Executive communications
Public relations
Employee experience
Content strategy
Creative copywriting + copy editing
Purpose + culture design
Social media strategy
Influencer partnerships
Research, measurement and insights

Skills + Strengths

Director, Communications + Culture

Marvin Windows and Doors

Stood up and led a new Change Management practice including establishing an overall approach and structure, developing a bespoke training program and growing a team of trained professionals to support high levels of organizational change. Acted as lead change manager on transformative projects in the tech, distribution, and manufacturing space.

Supported senior executives with strategy, communication support and change management coaching. Advised on people strategy for critical issues and transformation projects.

Used storytelling and strategic communication to build understanding and inspire engagement with our key strategies, and future state. Helped teams understand how they fit into a bigger picture, inspired mindset shifts and united under common goals. Drove and shaped company culture - including developing and facilitating workshops on strategy, culture and purpose and leading employee recognition programs for milestones, anniversaries and retirements.

 

Sr. Manager, Cultural Strategy + Comms

Marvin Windows and Doors

Used a design thinking approach to establish and lead a multi-year strategy for cultural change programs to encourage new mindsets, behaviors and experiences that aligned company culture with purpose, values and talent goals. Worked with teams across the business to elevate the employee experience through people-centered programs and impactful campaigns. Served as chief cultural storyteller and writer for CEO communications.

 

Manager, Content Strategy

Marvin Windows and Doors

Managed and built elements of Marvin’s external brand, including social media, public relations, influencer marketing and blog strategy. Led a team of content creators to plan and implement user-centered content based on customer insights, testing and learning. Challenged the existing approach to content, designing a multi-faceted and smart strategic plan to reach the right customers at the right time. Tested, measured and pivoted on a daily basis.

Account Director

Martin Williams Advertising

Represented clients in diverse industries including healthcare and tech. Became immersed in clients’ industries and intimately aware of their goals and messaging priorities. Executed public relations and integrated media plans, developed editorial relationships, pitched content and secured stories. Wrote smart, brand-specific content for all clients including press releases, articles, presentations and video. Planned and execute events to support new product launches or experiences in line with brand goals.

Education + Training

  • B.A. Journalism + Strategic Communication

    University of Wisconsin, Madison

  • Masters in Strategic Communication

    University of Minnesota

  • Design Thinking Residency

    IDEO, Palo Alto, CA