I’m a strategist and storyteller with roots in journalism, PR, social media, content, culture and design thinking. I’m also a mom (dog and human), a weekend foodie and a wannabe interior designer. I am inspired by work that’s driven by purpose, because we can do better for each other in our world today.
Skills + Strengths
Strategic communications (Masters Degree)
Storytelling for impact
Internal communications
Executive communications
Content strategy
Creative copywriting + copy editing
Social media strategy
Digital marketing
Influencer partnerships
Public relations
Experience design
Purpose + culture design
Research, measurement and insights
Director, Strategy + Storytelling
Marvin
Partner with leaders across the organization to help develop strategies on issues critical to our future success, including: designing products that meet emerging well-being needs, planning for the workforce of the future, bringing our purpose to life and developing a culture and innovation capabilities that support our vision.
Use storytelling and strategic communication to build understanding and inspire engagement with our key strategies, our future state, and what it will take to get there. Help teams understand how they fit into a bigger picture, and help create mindset shifts and unite under common goals.
Sr. Manager, Cultural Strategy + Comms
Marvin
Use a design thinking approach to establish and lead a multi-year strategy for cultural change programs to encourage new mindsets, behaviors and experiences that align company culture with Marvin’s purpose, values and talent goals. Work with teams across the business to elevate the employee experience through people-centered programs and impactful campaigns. Serve as chief cultural storyteller and writer for CEO communications.
Manager, Content Strategy
Marvin
Manage and build elements of Marvin’s external brand, including social media, public relations, influencer marketing and blog strategy. Lead a team of content creators to plan and implement user-centered content based on customer insights, testing and learning. Push conventional approach to content, designing a multi-faceted and smart approach to reaching the right customers at the right time. Test, measure and pivot on a daily basis.
Account Director
Martin Williams Advertising
Represent clients in diverse industries including healthcare and tech. Become immersed in clients’ industries and intimately aware of their goals and messaging priorities. Execute public relations and integrated media plans, develop editorial relationships, pitch content and secure stories. Write smart, brand-specific content for all clients including press releases, articles, presentations and video. Plan and execute events to support new product launches or experiences in line with brand goals.
Education + Training
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B.A. Journalism + Strategic Communication
University of Wisconsin, Madison
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Masters in Strategic Communication
University of Minnesota
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Design Thinking Residency
IDEO, Palo Alto, CA