Blog Strategy + Copywriting
For me, content strategy is finding the sweet spot between great ideas, greater data, and testing (not just trusting) your own intuition. While managing content strategy at Marvin, I redesigned and replatformed the company’s blog. I concepted and planned all editorial content, and authored many posts. Here are a few favorites and high performers.
The 9 Home Design Trends We’ll Embrace in 2021
After an unpredictable year, we’re making a few bets on the design trends people will embrace as they head into the new year.
If there’s one thing we know about 2020, it’s that we didn’t really know much. We faced new challenges, shifted the ways we work and play, and many of us got very well acquainted with the inside of our homes. This extra time spent indoors changed the way we see our homes, not as places to sleep and eat, but as our refuge and our safe spaces. We’re closing out the year with a keen sense of what matters most, and a focus on small changes—embracing the little things that can have a big impact on how we feel in the spaces where we spend the most time.
Biophilia Explained: The Case for Bringing Nature Inside
What a science term has to do with some of the most fundamental aspects of good design.
Biophilia. Biomimicry. Biometrics. What do these words have in common other than being hard to pronounce? They start with “bio,” which means life, living things. In the architecture, design, and building world, biophilia is a science-y word for something we all innately understand – that views of nature, natural materials and shapes and textures that remind us of the natural world outside feel good inside our homes.
To shed a little bit of light on a concept that’s gaining popularity and relevance as the time we spend indoors increases, we dig into what biophilia is and how anyone can incorporate natural elements as an instant indoor mood booster.
Pretty as a Picture (Window)
Photocropping isn’t just for Instagram. Windows are the original cropping tool, offering an intentional way to frame views that can end up looking a lot like art.
Chances are you’ve cropped a photo to hang on your wall or for social media – grabbing only the best parts to show off amazing scenery or frame a beautiful landscape. But have you ever stopped to think about framing the views in your own home with an intentionally placed and sized window? After all, a picture window is named for creating a picture-perfect view. As we spend more time indoors, windows are portals to energizing sunlight and just the right nature view to help boost your mood.
Sarah Sherman Samuel’s Nature-Inspired Modern Home Office
Interior designer builds a home office around natural light and mood-boosting nature views.
For designer Sarah Sherman Samuel, staying inspired in a home office space means incorporating her two must-haves for creative bliss: plenty of natural light and a blank slate space where the color, materials, patterns, and finishes she works with can get all her attention.
Used to living and designing in sunny California, natural light (and lots of it) is integral to her professional process. When Samuel and her family relocated to Michigan and moved into a home in a beautiful nature ravine, she knew she wanted to build a space that would capture as much light as possible while celebrating the wooded backdrop. She ditched traffic-filled commutes and gave “working from home” a new meaning when she built a nature-inspired, modern home office structure just steps from her newly renovated home.
How to embrace the resort-style decor trend
When a trip to the islands just isn’t in the cards, consider a one-way trip to the tropics with resort-inspired decor.
Spring break is upon us, but with travel restrictions and safety concerns, not everyone is ready or able to jet off for a warm getaway. A trend in interior design offers a solution—a personalized paradise achieved with tropics-inspired decor that brings the resort to you.
Whether you’re landlocked or coastal, urban, or suburban, here are a few ways to infuse island vibes into your home.